Luisa believes in the great impact that communication has on social change. She is especially committed to diversity and gender equality, convinced that the visibility of female talent is an accelerator of equality.

She is considered one of the most influential women in Spain according to Forbes and Yo Dona lists.

Luisa is partner and Chief Operating Officer of LLYC. She has been with the firm for 25 years and when she lived in Lima she was a member of the advisory boards of Fundación Ayuda en Acción in Peru and Enseña Perú. She collaborates with IWF, Women Forward, YPO and Eje&Con.