#100 major words
We decided to knock on the door of Great Friends because one of our volunteers wanted to pay tribute to the lexicographer María Moliner, and to all the older people who have contributed so much to society. To this end, at the LLYC Foundation we want to launch an intergenerational exchange campaign with words as the “object of transaction” that would serve, on the one hand, to raise awareness of the active role of the Elderly in our society and, on the other, as a lever to recruiting new volunteers for Great Friends.
Thus, the 100 Major Words project consists of two phases: recording and accompaniment, and digital campaign.