"Plan de Amigas": Two projects, one goal
Taking advantage of the usual change of wardrobes that occurs between seasons, at the LLYC Foundation we carried out the “Solidarity Wardrobe Change” initiative, in which, with the help of all the Firm’s employees, we managed to collect more than 400 items of clothing -mostly women’s clothing, although we do have some male and children’s clothing.
The initial idea was to donate these clothes to an organisation that needed them, but the success of the event and the huge participation of our teams led us to develop a second phase of the project, which was much more ambitious, creative and eye-catching.
At a time when pop-up shops, showrooms and second-hand shops are all the rage, we decided to formulate a different “Girl Plan” aimed at supporting one of our main groups: women at risk of social exclusion.
The aim behind this project was to donate high quality clothes with full dignity, offering an unforgettable experience to women at risk of social exclusion with a “girls plan” that makes them feel beautiful and important for a day in a relaxed and fun atmosphere.