The Foundation LLYC volunteers in Mexico have joined Médicos sin Fronteras who help in a communication campaign with the objective of raising awareness and fighting against the stigma and discrimination towards health groups, patients and other vulnerable populations in the COVID-19 pandemic situation in Mexico and other Central American countries, after the varios situations of violence that have occured against these groups.

During almost 2 months, 11 volunteers from LLYC worked on the development,execution and the monitoring of different actions of communication; all aligned with the MSF campaigns: #MedicalStrengthTeam #DoseofHumanity

Thanks to the efforts of the volunteers team, more than 60 publications and 30 interviews were achieved in national, state and local print, radio and television media, including: Milenio Televisión, Latin Us, El Heraldo, El Universal, Publimetro, Reforma, Radio Centro, Televisa Monterrey and Carmen Aristegui’s news programme, among others.

A call was also made to lifestyle, health, fitness and travel influencers to create a message in their windows, through an alliance with Post-It, contributing to the de-stigmatisation of health professionals and inviting their audiences to join this gesture of collective support. An important impact was achieved thanks to influencers such as: Mr Doctor, Mónica Etzel , Luisa Fernanda Islas o Mariel de Viaje.