Part of the work carried out by the NGO Cesal consists of preparing young people at risk of social exclusion for employment through the “Urban Heroes” project, which has a wide variety of training proposals ranging from aesthetics, gardening, cooking or repairing mobile phones to an immediate integration project.

The courses have different workshops related to a specific social skill or to an aspect that influences social and labour insertion. In this case, our volunteering consisted in the delivery of training sessions linked to digital identity and effective communication.

The aim was for the young people to build and manage their personal brand and online reputation through the “Digital identity” workshop and, with the “Communication skills and coaching” sessions, to learn to manage their emotions, to listen and to use language (verbal and non-verbal) as a tool for personal and professional growth.

One of our volunteers, Gonzalo Maldonado, went further and created, together with his students, a series of pieces that were also used by the NGO to promote its organisation.