Contributing to projects that support women’s equality and their empowerment are causes that mobilize the LLYC Foundation to contribute from our communication expertise to be part of social transformation that is in line with the Sustainable Development Goals.

This is the third year that we have collaborated with the Calicanto Foundation in its CAPTA project in Panama, which is becoming increasingly enriching by empowering female entrepreneurs and providing them with communication and branding tools and resources for their businesses.

The Calicanto Foundation is a non-profit organization of reference in Panama that provides women at risk of social exclusion the opportunity to improve their lives and their communities through psycho-emotional tools to face a new reality, including workshops on Emotional Intelligence, Communication in virtual environments and Resilience, among others.

LLYC Panama volunteers trained a total of 10 female entrepreneurs to learn about optimizing online sales and branding their products in order to boost their businesses and improve their quality of life.

Like every year, the project has been marked by the great reception and enthusiasm of all the women from the Calicanto Foundation who participated in the training.