Ibo Sanz brings expertise in helping companies create value through transformation processes, innovation, and a people-centered approach. He specializes in launching new businesses, defining and optimizing experiences and processes, and analyzing their impact on the bottom line.

His life has been shaped by the contrast between the everyday concerns of small towns in Spain and the dynamic pace of the world’s major cities. These experiences have fostered his strong social awareness and empathy. 

Ibo also contributes to UNICEF’s transformation project, working toward improving children’s future.