José Antonio Llorente
A transformational leader
José Antonio founded LLYC in 1995. He is considered one of the most influential Spanish figures in the world of communications.
A visionary leader, he helped us stay ahead of the curve, recognizing—long before many—the transformative power of technology and championing an intergenerational approach that embraces young people.
His conviction that technology could and should be an engine of change has guided us and has been a fundamental pillar in our work as a Foundation to contribute to society.
José Antonio didn’t embrace technology simply because it was new, but because of its potential to enhance abilities, create new opportunities, and foster innovative solutions.
José Antonio saw in young people not only the future of LLYC, but also a constant source of innovation and energy for society. He understood the immense potential of young people as drivers of change and progress.
His leadership, foresight, and unwavering belief in youth continue to inspire us today. He taught us that true success is measured by the positive impact we leave on others and the world.
History
José Antonio Llorente materialized his desire to contribute to social change by creating in 2016 a Foundation that is the result of the enthusiasm of LLYC professionals to share their expertise in the service of society.
In 2024, LLYC Fundación will be renamed Fundación José Antonio Llorente, in honor of his enduring legacy. José Antonio firmly believed that communication builds understanding and trust between people, businesses, and institutions—cornerstones for economic and social progress.
His unwavering commitment and personal values continue to shape the Foundation, which now proudly bears his name.
José Antonio’s philanthropic work includes his steadfast dedication to the Foundation, which he chaired until 2022, and his ongoing collaboration with the Spanish Association for the Fight against Cancer, and with World Central Kitchen.
We want a better society. And this society can be built with honest, intelligent, effective and innovative communication
José Antonio Llorente
LLYC Founding partner
