A transformational leader
José Antonio founded LLYC in 1995. He is considered one of the most influential Spaniards in the world of communications.
He was a visionary leader who guided us to move forward into the future and to understand, before many others, the transformative power of technology coupled with an intergenerational approach that bets on the young and new generations as an engine of change and progress.
A visionary who understood the transformative power of technology
His conviction that technology could and should be an engine of change has guided us and has been a fundamental pillar in our work as a Foundation to contribute to society.
Their commitment to technology was not just for its novelty but for its potential to enhance our capabilities, provide new opportunities, and create innovative solutions.
Generated growth opportunities for young people
José Antonio saw in young people not only the future of LLYC, but also a constant source of innovation and energy for society. He understood the immense potential of young people as drivers of change and progress.
His understanding of leadership, his ability to anticipate the future and his unwavering faith in youth have guided us and will continue to guide us for years to come. He taught us that true success is measured by the positive impact we leave on others and the world.
History
José Antonio Llorente brought his vision for social change to life in 2016 by creating a foundation driven by the passion of LLYC collaborators to share their expertise in service to society.
In 2024, the LLYC Foundation was renamed Fundación José Antonio Llorente in honor of José Antonio’s great legacy. He firmly believed that communication fosters understanding and trust among people, businesses, and institutions—key economic and social progress elements.
His unwavering commitment and personal values are the Foundation upon which the current Foundation, now bearing his name, is built.
José Antonio’s philanthropic efforts were always marked by his dedication to the Foundation, which he chaired until 2022, along with his ongoing support for the Spanish Association Against Cancer and World Central Kitchen.