MISSION, VISION AND VALUES

LLYC´S COMMITMENT TO SOCIETY

Mission

Telling stories through the talent and creativity of LLYC volunteers to change social realities.

Vision

Generate social value through marketing and corporate affairs, leveraging the expertise of our professionals.

Values

The José Antonio Llorente Foundation is guided by the values of Ethics, Transparency, Solidarity, Commitment and Talent.

Our commitment

At LLYC, we’ve brought our desire to drive social change to life with our solidarity, commitment, and expertise as a global Marketing and corporate affairs firm by creating the José Antonio Llorente Foundation.

We believe in the transformative power of technology with an intergenerational approach that sees young people as an engine of change and progress. 

The José Antonio Llorente Foundation understands that corporate responsibility goes beyond generating economic value; it must also contribute to long-term and sustainable social value, taking initiative and making a difference for vulnerable communities.

This is made possible thanks to more than 1,300 LLYCers and its strong commitment in 13 countries, to contribute with their expertise in creativity, influence and innovation to projects with a positive social impact to transform realities with their best ideas. 

At the José Antonio Llorente Foundation, we encourage LLYCers to contribute their skills to the Foundation itself or our social partners, which are Non-Profit Organizations.

Only LLYC employees can be volunteers. We perform corporate volunteering through a format called “1+1”, according to which, for every hour of free time dedicated by the volunteer to a solidarity project, LLYC gives another hour of his or her working day.

Alliances and Memberships

Members of the Spanish Association of Foundations.
Members of the Spanish Association of Foundations.
Members of Corresponsables.
Members of Corresponsables.
Members of the Mexican Center for Philanthropy.
Members of the Mexican Center for Philanthropy.
Signers of the “Alianza País Pobreza Infantil Cero” of the High Commissioner against Child Poverty in Spain.
Signers of the “Alianza País Pobreza Infantil Cero” of the High Commissioner against Child Poverty in Spain.
Collaboration agreement with the Organization of Ibero-American States for Education, Science and Culture (OEI).
Collaboration agreement with the Organization of Ibero-American States for Education, Science and Culture (OEI).

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