Our commitment
Mission
Amplify projects of social organizations to change realities through creative storytelling.
Vision
To be a Foundation that generates social value through Marketing and Corporate Affairs from the expertise of our professionals.
Values
The José Antonio Llorente Foundation is guided by the values of Ethics, Transparency, Solidarity, Commitment and Talent.
Commitment
In LLYC we have materialized the desire to contribute to social change with our solidarity, commitment and expertise as the global firm of Marketing and Corporate Affairs, by creating in 2016 the José Antonio Llorente Foundation.
We believe in the transformative power of technology with an intergenerational approach that bets on young people as an engine of change and progress.
The José Antonio Llorente Foundation understands that corporate responsibility is not only about generating economic value, but that at the same time it must contribute to generating value in society in the long term and in a sustainable manner, taking the initiative and making a difference in vulnerable groups.
It is a reality thanks to more than 1,300 professional employees of LLYC and its strong commitment in 13 countries, to contribute with their expertise in creativity, influence and innovation to projects with a positive social impact to transform realities with their best ideas.
Only LLYC employees can be volunteers. We carry out corporate volunteering through a format called “1+1”, according to which, for every hour of free time dedicated by the volunteer to a solidarity project, LLYC gives another hour of his or her working day.