We partnered with 12 NGOs in the 7th Edition of Storytelling for Social Impact.
Objective
| Train and mentor master’s students in Creative Direction, Content, and Branding to help them develop awareness campaigns for Madrid-based foundations. |
Solution
After mastering the essentials of creative communication strategy, 72 students applied their new skills by developing transmedia campaigns to boost the communication goals and visibility of 12 NGOs: Fundación AVA, Fundación Plaza de los Oficios, Youth Business Spain, Fundación Capacis, Asociación Achalay, Fundación Alicia y Guillermo, Fundación Deporte y Desafío, Ekisil, Fundación Renovables, Bahadur Project, Asociación Arcópoli, and Fundación Diversitas.
We’re grateful to Julio Alonso, Executive Creative Director, and Carmen García-Morales, Consumer Engagement Manager, for their valuable expertise in this seventh edition of the program.
Their work as mentors was key in inspiring students and equipping them with the tools and resources needed to deliver meaningful contributions to the NGOs.
The campaigns created for Fundación Diversitas and Fundación Plaza de los Oficios were selected as this year’s winners.
The “Ingredients of Life” campaign for Plaza de los Oficios focuses on promoting inclusion and solidarity with the goal of increasing job opportunities for immigrants in Spain.
Meanwhile, “We Dream Big Too”—developed for Fundación Diversitas—tackles social perceptions of children at risk of exclusion, aiming to shift negative narratives and offer an empowering and humanizing perspective.
We remain dedicated to providing value to social organizations through the expertise of our professionals.
Impact
This edition marked a big leap forward, doubling our reach from previous years by benefiting 12 social organizations.
Through the Storytelling for Social Impact program, we have increased awareness about disabilities and the challenges families with disabled children face.
