6th edition of Storytelling for social impact ends
Objetive
Preparing students in the Master in Visual and Digital Media program to create awareness campaigns for local foundations selected by the foundation.
Solution
Fifty-five international students applied all the knowledge they gained to create transmedia campaigns aimed at enhancing the visibility and communication goals of seven social organizations: Asociación AQQUA, Fundación Capacis, Fundación Tengo Hogar, Fundación XALEY, Fundación AVA, Fundación Antares, and Fundación Alicia y Guillermo.
We thank LLYC professionals Julio Alonso, Andrea Muñoz, and former LLYCER Guillermo Lecumberri for sharing their expertise as instructors in this sixth edition of the program.
Their role as coaches has been essential in equipping students with the tools and resources needed to develop impactful awareness campaigns that create social value for these organizations.
The project created by the student team working with Fundación AVA was selected as the winner. Their campaign highlights the daily challenges faced by children with neurological disorders and their families, shedding light on their reality.
Impact
Fifty-five international students contributed their expertise and passion to enhance the visibility and communication objectives of seven social organizations: Asociación AQQUA, Fundación Capacis, Fundación Tengo Hogar, Fundación XALEY, Fundación AVA, Fundación Antares, and Fundación Alicia y Guillermo.
