#LLYCmoves
Objective
Highlighting the importance of a healthy lifestyle.
Solution
| Building on the success of our 2020 campaign, #LLYCmovesfordiabetes, we expanded the impact of the initiative.
Inspired by World Diabetes Day and spearheaded by Eugenia Más from our Madrid office, #LLYCmoves encouraged healthy habits to help minimize the risk of diseases linked to a sedentary lifestyle. Through the Fundación LLYC channels, we shared healthy living tips based on official WHO recommendations and encouraged all LLYCers to engage on social media to amplify visibility. Within LLYC, we organized a corporate Olympics, challenging teams across offices to track their daily steps. The team with the highest average steps earned the title of the most health-conscious team. The winners of this second edition were:
|
Impact
| #LLYCmoves received an overwhelmingly positive response this year! Over the course of a week, we collectively logged more than 6,293,061 steps, achieving our goal of raising awareness about the importance of leading a healthy lifestyle. This uplifting challenge also helped us stay active and connect with colleagues worldwide. |
I love that my LLYC colleagues have been eager to join this special initiative. Last year, we raised awareness about diabetes and other illnesses in a unique and engaging way. Most importantly, we emphasized the importance of a healthy lifestyle.
