Gals’ Wardrobe Swap
Objective
Donating high-quality, gently-used clothing to offer an unforgettable experience to women at risk of social exclusion through a “Gals’ Wardrobe Swap” that makes them feel beautiful and important for the day in a relaxed and fun environment.
Solution
We organized the “Gals’ Wardrobe Swap” initiative, where all the firm’s employees came together to help collect over 400 pieces of clothing. The collection mainly included women’s items, but we also gathered some men’s and children’s clothing.
The initial idea was to donate this clothing to an organization in need. However, the overwhelming participation from our teams led us to develop a second, much more ambitious, original, and eye-catching phase of the project.
At a time when “pop-up” stores, showrooms, and second-hand shops are in vogue, we decided to create a unique “gals’ plan” to support one of our key groups: women at risk of social exclusion.
Impact
Thanks to this project, we were able to offer this experience to 124 women and 24 children. Moreover, six companies partnered with us to help make this special day for gals possible.