20th Anniversary of Fundación Integra
Objective
Designing a communication plan for Fundación Integra’s 20th anniversary.
Solution
To mark the celebration of Fundación Integra’s 20th anniversary, our volunteers from the Madrid office supported the Foundation in designing a communication strategy to commemorate this milestone, with the aim of:
– Highlighting the value companies gain by partnering with Fundación Integra.
– Challenging stereotypes and breaking down misconceptions about vulnerable groups in the job market.
– Strengthening Fundación Integra’s voice and extending the reach of its key messages.
Additionally, our volunteers created a plan to enhance online lead acquisition, refine web content, and develop new audiovisual materials and media opportunities to implement the communication strategy effectively.
Impact
Carrying out the proposed strategy to boost Fundación Integra’s visibility in the business sector.